You searched for: "*"

ANA has found 6 results for you, in 160 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Research capabilities in selected countries in CEE

This paper is based on over 15 years of experience in carrying out multinational projects in CEE countries and spans from technical solutions going through facilities and ending with methodological background. The main focus is to show what kind of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marcin Rzepka
Company: PMR LTD Sp. z o.o.
March 26, 2012
×

Citation

Rzepka, M. (2012a, March 26). Research capabilities in selected countries in CEE. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-capabilities-in-selected-countries-in-cee


Research papers

The development of a wallpaper stripper

Probably 95% or more of all NPD in the durables sector is associated with product evolution and range extension. Once in a while, with luck, the NPD marketer gets the opportunity to substantially innovate a product category. The process isn't that...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Des Hassell
June 15, 1992
×

Citation

Hassell, D. (1992a, June 15). The development of a wallpaper stripper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-a-wallpaper-stripper


Research papers

Coordinating international research projects... Easy to say but...

Coordinating international research projects is not really easy. But it becomes much easier if and only if - the coordinating executives have the appropriate personality and culture - the sub-contractors react like partners, put their heads together...

Catalogue: Conference 1991: International Marketing Research
Author: Jean Quatresooz
June 15, 1991
×

Citation

Quatresooz, J. (1991a, June 15). Coordinating international research projects... Easy to say but.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coordinating-international-research-projects-easy-to-say-but-


Research papers

The management of international research

Key variations in international research management are encountered in the extent of central control exerted and in the function of the group chosen to manage the project (usually either research or marketing). Centrally controlled projects tend to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Carol Coutts
June 15, 1991
×

Citation

Coutts, C. (1991a, June 15). The management of international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-management-of-international-research


Research papers

Discussion opening on Mr. Laborie's paper

Fuller's comment on the paper "Organising an opinion and market research company" by J. Fuller.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
×

Citation

Fuller, J. A. (1974a, May 01). Discussion opening on Mr. Laborie's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-laborie-s-paper


Research papers

Organising an opinion and market research company

When reflecting on organising an opinion and market research company, the first difficulty is the necessity not to find a good organisation but to find a good organisation convenient for the men who put it into practice. The problem is that of being...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
May 1, 1974
×

Citation

Laborie, J. (1974a, May 01). Organising an opinion and market research company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organising-an-opinion-and-market-research-company